Fevikwik Adds Four New Variants to Enhance Consumers? Instant Repair Experience
Fevikwik
adds 4 new variants: Fevikwik Precision Pro, Fevikwik Gel, Fevikwik Advanced
and Fevikwik Craft to address the evolving consumer needs
Fevikwik
currently is a market leader in the instant adhesion segment
Fevikwik, a leading brand
of instant adhesive solutions, from the house of Pidilite Industries Limited,
announced the launch of innovative new products, Fevikwik Precision Pro,
Fevikwik Gel, Fevikwik Advanced and Fevikwik Craft. The launch of new products
aims to revolutionise the repair experience for consumers across diverse use
cases.
Commenting on the launch of
new products, Mr Sudhanshu Vats,
Managing Director Designate, Pidilite Industries Ltd., said, “Over the past
two decades, Fevikwik has been a market leader in the instant adhesives space.
We are committed to meeting ever evolving consumer needs across various repair
occasions. Our new variants, developed through extensive insights, aim to
redefine customer experience. Each variant is tailored to specific needs,
offering superior performance, and enhancing the overall repair experience
while maintaining the strong adhesion feature across the line-up. Our vision is
to continuously exceed expectations and set new industry benchmarks."
The new range of products
have been designed to offer superior performance and user experience across
various usage categories - Fevikwik Precision Pro for precise application,
Fevikwik Gel for spill-free repairs and opportunity to correct mistakes,
Fevikwik Advanced with water-proof and shockproof properties, and Fevikwik
Craft for crafting enthusiasts.
In addition to addressing consumer needs, Fevikwik prioritised product accessibility and availability by adding new channels and distribution centres across India. The brand has introduced multi-use, easy-to-stock packaging to meet the preferences of urban consumers, ensuring readiness for emergencies.