Infra.Market Crosses 81 million sq.m. Manufacturing Capacity for Tiles; Becomes 2nd Largest Player in India
• With an investment of about INR 1400 Cr, the
company boasts of 19 Manufacturing Plants and 3 brands in its portfolio
• Witnessed 5x growth in the last 3 to 4 years,
driven by scale and category expansion
• Exports contribute 25%–30% of total revenue
Infra.Market, India's
leading building materials platform has emerged as the second-largest player in
India's ceramics industry by installed capacity. This growth underscores the
company's rapid expansion in the segment, driven by capacity enhancement, a
robust multi-brand strategy, and deeper market penetration across both domestic
and international regions. The company has a combined manufacturing capacity of
81.57 million sq. m across 19 manufacturing facilities, with exports
contributing 25%–30% of total revenue, further accelerating its global
footprint. Having achieved 5x growth in the last 3 to 4 years, Infra.Market is
driving product leadership and scale in India's fast-evolving ceramics market.
Infra.Market's Tiles
category features a structured portfolio of multiple private label brands
designed to serve a wide spectrum of customers across the value chain. Emcer
caters to the premium segment, offering large slabs and contemporary finishes
tailored for modern architectural needs. IVAS serves the mass-premium segment,
offering a balanced range of tiles and quartz products with a design-first approach
and accessible pricing. Millennium Tiles caters to the mass segment, delivering
quality at scale for budget-sensitive markets and very large projects. This
structured portfolio allows Infra.Market to meet the requirements of commercial
projects, real estate developers, private sector players, OEMs, Architects and
contractors across urban and semi-urban markets.
On
achieving the milestone, Aaditya Sharda, Co-founder, Infra.Market said,
“India has evolved into a global manufacturing hub for tiles, becoming the
third-largest ceramic category exporter in the world. The market is no longer
driven solely by pricing; developers now demand rapid fulfilment, premium
finishes, and distinctive designs. That's where our multi-brand model and
digital-first distribution give us an edge. The tiles category is transforming
from commoditised products to design-led solutions. With domestic demand
shifting toward value-engineered surfaces, we believe scale, speed, and design
variety will define leadership in ceramics.”
With a strong pan-India
network, Infra.Market boasts of a strong 12,000+ dealer network. Enabling
project-linked sales ensures faster go-to-market cycles. Integrating demand
planning, manufacturing, and logistics at project level through its in-house
developed tech products helps the company create upselling opportunities in
every project where they gain entry through supply of concrete and AAC Blocks.
As the sourcing requirements of the projects develop further to tiles and
sanitaryware, the company has a natural advantage of being a preferred vendor
due to its unique business model.
The market size for ceramic
tiles in India was around INR 59,500 crore for 2023 and the same is anticipated
to reach INR 70,700 crore by 2025-end. The rise in real estate development,
increasing renovation activity, and demand for premium surfaces, supported by
infrastructure development, housing schemes, and real estate growth in Tier 2
and Tier 3 cities, have fuelled this momentum.
Infra.Market's leadership
in this space is anchored in its ability to integrate design, quality, and
price accessibility, delivering value across the real estate and construction
ecosystem.