Cortec® is
excited to announce a refreshed brand identity for its MCI® (Migrating
Corrosion Inhibitor™) product line, modernizing its visual presentation while
maintaining the core elements that have made MCI® a trusted name in corrosion
protection for over 30 years.
Preserving
What Matters: “From Grey to Green™”
At its core, the MCI® brand
remains committed to its mission: extending the service life of concrete
structures while offering an environmentally responsible alternative to
traditional corrosion inhibitors. The familiar “From Grey to Green™” tagline
continues to represent MCI’s dual impact—protecting infrastructure from
deterioration and doing so in a way that minimizes environmental hazards
compared to competing solutions.
A
More Functional, Flexible, and Cohesive Brand Identity
While the fundamental
values of MCI® remain unchanged, the brand identity has been thoughtfully
refined to address key usability concerns:
• Versatility: The previous logo, limited to full-color use, posed
challenges across different backgrounds, textures, and smaller applications.
The new design allows for multiple variations, ensuring greater adaptability.
• Familiar Yet Improved: Retaining the hexagonal rebar-inspired
element, the updated logo includes an “I” subtly designed to mimic the ridges
on rebar, providing a unique visual connection to the construction materials
MCI® protects.
• Stronger Brand Alignment: The introduction of Cortec® Green into
the MCI® logo strengthens its connection to our corporate brand, reinforcing
brand recognition across all industries.
• Integrated Design Elements: The new chevron and full hexagon
provide fresh design assets for PowerPoints, brochures, and marketing
materials, creating a consistent and visually engaging experience.
A
Strong Debut in the Industry
The newly designed branding
made its first official appearance at the Fall International Concrete Repair
Institute (ICRI) conference, followed by a high-profile launch at World of
Concrete (WOC) in January 2025. These industry-leading events provided the
perfect stage for unveiling the enhanced MCI® identity to key stakeholders in
the construction and infrastructure sectors.
Streamlined
Materials for a Better Customer Experience
In addition to the visual
refresh, Cortec® is consolidating its MCI® brochures into one, ensuring that
all essential information is available in a single, easy-to-navigate resource.
This change simplifies access to technical details and product benefits,
enhancing the customer experience.
Looking
Ahead
Cortec® MCI® is excited to
roll out its updated branding across all platforms, including product
packaging, technical literature, and marketing communications. This evolution
marks a new chapter for MCI®—one that builds on its legacy while ensuring a
more functional, modern, and cohesive brand presence for years to come.
