India's construction
industry is experiencing robust growth, driven by urbanisation, infrastructure
development, and government initiatives aimed at enhancing housing and
commercial spaces. This construction boom is characterised by a significant
transition from traditional materials to more advanced, eco-friendly solutions,
such as coated steel, which is durable and highly customisable.
The industry has struggled
with finding materials that not only meet these standards but also offer design
flexibility and thermal efficiency, without compromising on quality. Addressing
this need, Tata BlueScope Steel has introduced PRISMA®, a next-generation
pre-painted alloy-coated steel solution that merges aesthetic appeal, superior
strength and environmental sustainability.
PRISMA®, a pre-painted 55%
AL-ZN alloy coated steel coil, is a premium, high-performance solution designed
to meet the needs of customers seeking customised roofing and cladding options.
This colour-coated steel coil offers a high-gloss finish that enhances its
visual appeal, with exceptional scratch resistance for long-lasting
durability—ideal for new-age sustainable infrastructure and industrial growth.
Developed through rigorous research and innovation, PRISMA® addresses critical
material performance challenges to ensure long-term reliability in diverse
environments.
This breakthrough product
aligns with Tata BlueScope Steel’s commitment to providing world-class
solutions while maintaining a focus on quality, performance, and design
excellence, especially for India’s rapidly expanding Tier 2 and Tier 3 markets.
PRISMA® is manufactured at
advanced coated steel manufacturing plants, reinforcing the company’s
dedication to cutting-edge production standards. It continues the legacy of
Tata BlueScope Steel’s innovation-driven excellence, ensuring that PRISMA®
embodies the reliability and quality that the Tata BlueScope Steel name stands
for.
“PRISMA® is a testament to our commitment to delivering advanced, sustainable and high-value steel solutions that cater to India’s evolving infrastructure needs. At Tata BlueScope Steel, our purpose is larger than just delivering quality products—it is about creating lasting impact through #ShelterForAll, ensuring safer and more sustainable roofing solutions for generations to come," said Priya Rajesh, DGM Marketing & Corporate Communication, Tata BlueScope Steel.
For architects and
builders, PRISMA® offers greater design flexibility, enabling bold, aesthetic
structures without compromising on durability. Its premium appeal, long-lasting
performance, and ability to elevate modern infrastructure make it an ideal
choice for roofing, cladding, interiors, and industrial applications.
Beyond its aesthetic and
durability benefits, PRISMA® also
plays a crucial role in promoting healthier and more sustainable construction
practices. With the launch of PRISMA®,
Tata BlueScope Steel strives to replace harmful materials with safer,
environmentally friendly coated steel alternatives.
Key
Benefits of PRISMA®:
• Unmatched Durability: High-strength material ensures long-lasting
performance in diverse environments.
• Cool Comfort Technology: Advanced coating technology helps maintain
cooler interiors, enhancing energy efficiency.
• Sustainable Alternative to Traditional Materials: Provides a safer,
eco-friendly roofing and cladding solution.
• Premium and Customizable Solutions: Designed to meet specific
customer needs with superior quality. Compliance with Industry Standards:
BIS-approved for quality and safety assurance.
Looking ahead, Tata
BlueScope Steel is committed to pushing the boundaries of coated steel
innovation. Research and development efforts are already underway to further
enhance product performance, increase sustainability measures, and introduce
new aesthetic options to meet the growing demands of India’s infrastructure and
real estate sectors.
"We extend our
gratitude to our valued customers for their unwavering support. Their trust
motivates us to continue innovating and delivering best-in-class solutions that
drive the future of the value-added steel industry," added Priya Rajesh.
PRISMA® marks a significant
step forward in Tata BlueScope Steel’s vision of a smarter, stronger, and more
sustainable future for Indian infrastructure.
