Michelin, the world’s
leading tyre technology leader, has strengthened its presence in the Delhi –
NCR region with the opening of two premium next generation dealerships.
Strategically located in South Delhi’s Lajpat Nagar and Noida’s Sector 52,
these advanced stores represent a significant step in Michelin’s commitment to
delivering unparalleled customer experiences and expanding its footprint in
India.
These openings are part of
Michelin’s broader strategy to enhance its reach across India. With plans to
inaugurate more dealerships in key markets, Michelin aims to solidify its
position as a leader in the Indian tyre market by focusing on innovation,
premium customer experiences, and sustainability. Michelin’s latest initiatives
in Delhi-NCR highlight its commitment to providing the best of tyre solutions
while strengthening relationships with trusted partners like BK Tyres and
Resham Tyres. Together, they are paving the way for a new standard of
excellence in tyre retail.
Speaking
on the occasion, Mr. Shantanu Deshpande, Managing Director of Michelin India,
said, “The opening of these new dealerships underscores
Michelin’s unwavering commitment to expanding its footprint in India and
delivering exceptional tyre solutions. Our focus remains on partnering with
dealers who share our vision of innovation and excellence. These new
dealerships in South Delhi and Noida stand as testaments to Michelin’s
dedication to quality, innovation, and customer satisfaction. We are excited to
continue growing our presence and bringing world-class experiences to Indian
consumers.”
The South Delhi dealership,
operated by BK Tyres, spans an impressive 1,500 sq. ft. and marks a major
transformation of one of Michelin’s oldest and most reputed dealers. With a
legacy spanning over 50 years, BK Tyres has now evolved into a modern store
designed to meet the premium needs of high-value customers. Strategically
located in Lajpat Nagar, this luxurious dealership offers a curated selection
of Michelin’s world-class tyre portfolio, premium alloy wheels, and specialized
4x4 tyre options. The store’s modern design and customer-centric layout reflect
Michelin’s focus on providing a seamless and elevated experience for today’s
discerning vehicle owners.
Michelin’s new dealership in Sector 52, Noida, in collaboration with Resham Tyres, is designed to cater to the needs of modern vehicle owners with cutting-edge technology and expert service. This dealership offers comprehensive tyre services, including alignment, balancing, and fitting, along with state-of-the-art equipment and a wide range of premium tyre brands, ensuring the best fit for every vehicle. The Noida store aims to set a benchmark in tyre retail by combining technical precision with world-class customer service.
