The new model is set to
foster last-mile mobility and promote entrepreneurship in rural India
In a strategic move to
redefine its distribution network, JK
Tyre & Industries Ltd., a leading name in the tyre industry, unveiled
its ‘JK Tyre Steel Wheels’ in
Farrukhnagar, Haryana as part of the company’s focused expansion into rural
India targeting towns with populations of one lakh or less.
The company will be kicking
off the Rural expansion programme across Haryana, Bihar, Uttar Pradesh,
Maharashtra, Tamil Nadu and Telangana over the next three months. The
initiative will be scaled up with a nationwide rollout later this year.
Designed as a one-stop
destination for tyre-related needs, the centre showcases the entire range of JK
Tyre products across segments. Customers can benefit from best-in-market
pricing, industry-leading warranties, and value-added services including tyre
changing and wheel balancing. In a notable move, the store also offers an
instant claim facility for non-truck tyres — a first-of-its-kind provision for
these regions, aimed at enhancing customer trust and convenience.
Speaking about the new
centre, Mr Anshuman Singhania, Managing
Director, JK Tyre & Industries Ltd., said, "Our Rural expansion
programme will help us to reach the interiors of the real Bharat that are
economically vibrant but often under-served. We are not just building retail
points; we are also enabling entrepreneurship and access. These centres will
offer our full range of tyres and will act as vital touchpoints for our brand,
delivering consistency, convenience, and confidence to a fast-rising consumer
base across India’s heartland.”
This retail expansion
aligns with JK Tyre’s strategic vision to strengthen its last-mile presence and
tap into India’s rapidly growing rural and semi-urban demand. As part of the
rollout, JK Tyre is empowering local entrepreneurs through strategic
collaborations to manage and grow these centres within their communities. These
collaborations provide aspiring business owners a platform to integrate with JK
Tyre’s extensive national distribution network — promoting self-reliance, creating
local employment, and driving economic growth at the grassroots level.
JK Tyre boasts an extensive
network of nearly 900 exclusive Brand Shops and over 6,000+ channel partners
nationwide, providing over 800 SKUs to deliver top-notch services to both existing
and potential customers.
