On the occasion of Diwali,
Jindal Stainless, India’s largest stainless steel company, launched a ‘Hum
Sabki Diwali 2.0’ digital campaign. As a part of this campaign, Jindal
Stainless introduced a heart-warming video that beautifully captures the
essence of the festival of lights. The video draws parallels between
celebrations at both home and the workplace, home for those who are away from
their families.
The narrative goes beyond
surface-level celebrations, conveying a message about the unity of festivities
and the significance of family bonds, whether at home or in the workplace. The
video unfolds touching stories of individuals finding joy and warmth amongst
their colleagues at the office and family members at home alike.
Commenting on the launch of
this video, Head, Corporate
Communications, Jindal Stainless, Ms Sonal Singh, said, “The digital
campaign reflects our commitment to fostering a sense of belonging and joy
among our stainless family members. We truly believe that people’s quality of
lives rests on the balance and joy between the personal and the professional,
and the role oraganisations play in enhancing people’s professional experience.
Every frame of this video tells a story of shared moments, traditions, and the
unspoken bonds of friendship that tie us together.”
The video culminates with a
scene of digitally-connected sides sharing glances at each other's pictures,
reinforcing the unspoken bond between the two worlds. It concludes with a
message, expressing that every Diwali is doubly special due to the closeness of
both worlds.
To
watch the video, please click on:
https://www.youtube.com/watch?v=fhjjopBG9j0
