Event objective is to
empower tier-2 cities with Caterpillar’s world-class machinery, equipment, and
advanced solutions designed for infrastructure and mining industries
Gmmco is in the process of
establishing a new upgraded 3S Facility in Salem, which will offer parts and
service support directly at the customers’ doorsteps.
Gmmco, a trusted partner of
Caterpillar in India, has launched Gmmco CAT Kondattam, a transformative
initiative aimed to empower tier-2 cities with Caterpillar’s world-class
machinery, equipment, and advanced solutions.
The inaugural event, held in Salem, brought together customers, industry
leaders, and experts to experience the unmatched capabilities of CAT equipment
designed for infrastructure and mining industries.
The Gmmco CAT Kondattam
roadshow represents a shared commitment by Gmmco and Caterpillar to support
India’s industrial landscape by making cutting-edge technology accessible to
individual and businesses in high-potential Tier-2 cities. Showcasing a range
of Caterpillar’s machinery and solutions, the mega roadshow will be open for
customers in prominent cities across Salem district until Dec 12th, 2024.
Chandrashekar
V, Managing Director & CEO, Gmmco, said, “With seamless
connectivity to Tamil Nadu, Karnataka, and Kerala, Salem city is a key hub for
construction equipment business and also known for its enterprising customers
and experienced contractor’s base. The core supplier of blue metal for road
constructions and with major upcoming projects, the city is poised for
significant growth and a potential market for machinery business in
infrastructure and mining sector. Salem is an ideal location to bring in the
Gmmco CAT Kondattam exhibition to empower local businesses with Caterpillar’s
advanced machinery, equipment and solutions”.
Caterpillar
Spokesperson, said, "Salem represents the dynamism
and potential of Tier-2 cities in India’s infrastructure and mining sectors.
Through initiatives like Gmmco CAT Kondattam, Caterpillar is committed to
delivering advanced machinery and solutions that address local industry needs,
enabling customers to achieve greater efficiency and profitability. Our
partnership with Gmmco ensures that we continue to support regional growth
while strengthening our footprint in key markets like Salem."
Rahul
Shorey, Vice President, Construction, Gmmco Limited,
added, “Salem’s potential in infrastructure and mining business aligns
perfectly with our vision of empowering businesses with innovative machinery
and solutions. Through Gmmco CAT Kondattam initiative, we bring Caterpillar’s
advanced machinery, equipment and solutions to empower local businesses to
benefit from durability, and cost-effectiveness.
Key
Highlights of CAT Kondattam in Salem:
• Mega CAT Exhibition: Displayed a comprehensive range of Caterpillar
machinery tailored to local industries, including live demonstrations of CAT
Backhoe Loaders and Excavators.
• Simplified Finance Solutions: Provided insights into innovative
financial packages, machine rebuilds, and Scheduled Oil Sampling (SoS),
enhancing customer convenience.
• Customized Offers: Tailored packages addressing Salem’s unique
business ecosystem, fostering growth and operational efficiency.
The construction equipment
industry is growing at 10-15% annually, with India set to become the world’s
third-largest market. By establishing robust infrastructure and tailored
solutions in high-potential Tier-2 cities like Salem, Gmmco and Caterpillar
reaffirm their commitment to transforming India’s industrial landscape. To
strengthen the brands commitment to the region and as part of the expansion
plans, Gmmco is in the process of establishing a new upgraded 3S Facility in
Salem, which will offer parts and service support directly at the customers’
doorsteps. This facility will also stock Caterpillar equipment locally,
ensuring timely availability and efficient operations.
