CASE Construction
Equipment, a brand of CNH, introduces project Vijeta, as a part of their CSR
initiative. The programme is aimed at empowering underprivileged youth by
enhancing their employability skills in the heavy equipment and construction industry.
‘Vijeta’ is designed to train and certify individuals, providing them with both
technical expertise and practical knowledge to excel in the sales of heavy
equipment. Aligned with the Skill India Mission, the programme also contributes
to the UN Sustainable Development Goals (SDG 8 and SDG 10) by fostering decent
work opportunities, driving economic growth, and reducing inequalities.
Highlighting the
significance of the initiative, Mr.
Puneet Vidyarthi - Head of Brand Marketing, CASE Construction Equipment, APAC
& India said, “At CASE, we are deeply committed to empowering
communities through our impactful Skill Development initiatives. The ‘Vijeta’
initiative, aligned with the Skill India Mission, not only equips youth with
technical expertise and hands-on experience but also helps bridge a skill gap
in the construction equipment sales and operations. By fostering a future-ready
workforce, we hope to build a robust talent pipeline in this industry and
contribute to India’s economic growth.”
The programme combines
online and offline learning with industry exposure at sales outlets of
construction equipment, primarily Backhoe Loaders. The initiative focuses on
youth in Madhya Pradesh, Uttar Pradesh,
Delhi NCR, Haryana, Punjab, Bihar, Jharkhand, West Bengal, Chhattisgarh, and Odisha. It trains them to manage sales
leads and deliver persuasive pitches. Trainees will also learn to assist
customers, handle finance queries, with enhanced communication and teamwork
skills. The training encompasses a three-month industry experience; ensuring
participants are well prepared for real-world challenges in the heavy equipment
industry. The initiative also provides them with a monthly stipend during this
period, enabling participants to focus on their training without financial
constraints.
A global leader in Construction Equipment since 1842, CASE has been present in India since 1989. It has consistently remained a market leader in the Vibratory Compactor segment and a leading player in the backhoe loader segment since inception. The company produces Made-in-India products in its state-of-the-art manufacturing facility in Pithampur, Madhya Pradesh for the domestic market and export to over 100 countries.
