Greaves Electric Mobility Unveils Innovative World Environment Day OOH Campaign with Blooming Ampere Nexus Installation


To mark World Environment Day, Greaves Electric Mobility Ltd. (GEML) launched a striking out-of-home (OOH) campaign that turned heads and sparked conversations in Bengaluru. The centrepiece of the campaign was a life-sized Ampere Nexus scooter, brought to life using chia seeds that gradually bloomed into a lush green sculpture—symbolising 17 years of Greaves’ commitment to clean mobility.

The installation served as a visual metaphor for sustainability in action, sparking conversations about responsible commuting and the potential of electric mobility to drive meaningful climate impact. Greaves Electric Mobility’s efforts over the years have translated into tangible outcomes—saving over 80 million litres of petrol and offsetting emissions equivalent to planting more than 5.9 million trees. Today, with over 3 lakh satisfied Ampere customers across India, the company continues to make Har Gully Electric.

Greaves’ campaign stands as a reminder that the future of mobility is not only electric—it’s greener, cleaner, and blooming with possibility.

 

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