Aims 35% Revenue in Festive & Wedding Season, Backed by Product Innovation and Retail Expansion
Godrej Interio, one of
India’s leading home and office furniture brands of Godrej & Boyce, part of
Godrej Enterprises Group has reported 25% growth during the festive season,
driven by evolving consumer preferences and strong demand across regions. The
brand witnessed significant double-digit growth across all zones, with North
and Central India emerging as the strongest performing regions.
Commenting on festive
season growth, Dev Sarkar, Senior Vice
President and Head of Consumer Business (B2C) at Godrej Interio, said,
“This festive season's performance reflects our deep understanding of evolving
needs and aspirations of the modern Indian consumers. The strong growth across
regions validates our strategic focus on design-led innovation including
personalization and modularity with products like Upmods range, and delivering
an enhanced customer experiences using latest technology. Our ability to cater
to diverse preferences with a vast product range while maintaining a consistent
quality standard has been key to this success. As we head into the wedding
season, where a higher consumer activity is anticipated, we are confident that
our targeted offerings, combined with an expanded product portfolio and deeper
market penetration, will enable us to sustain this momentum. By staying attuned
to consumer trends, we aim to redefine spaces and create delightful experiences
for our customers.”
The surge in demand
reflects shifting consumer priorities towards creating personalized living
spaces, particularly driven by the sustained adoption of hybrid work models.
Godrej Interio reported heightened interest in modular furniture solutions and
customizable offerings, indicating a broader trend of consumers viewing their
homes as multi-functional spaces.
In response to the evolving
consumer preferences, Godrej Interio introduced an exclusive range Upmods range
across bedroom, living, and dining categories focusing on personalization and
modularity. Customer experience has been enhanced through free site visits and
the introduction of a 3D Room Planner, along with showcasing digital
manufacturing facility tours at outlets. Godrej Interio has added 80 channel partners
till date in FY25 and plans to on board 124 more by the end of FY25.
Additionally, strategic partnerships with leading banks have been established
to provide consumer with multiple finance options.
Godrej Interio anticipates
the festive and wedding season to contribute approximately 35% to its annual
revenues, marking a significant milestone in its growth journey. Looking ahead,
Godrej Interio plans to capitalize on the upcoming wedding season through
customized bedroom furniture packages across various price points, while
maintaining its focus on expansion and enhanced customer experiences.
