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IndiFrame (previously known as GreenFortune Windows & Doors), India’s emerging end-to-end windows and doors solutions brand, has secured a key mandate for the Midtown project in Nalasopara West, developed by Innovision Estates marking its first major foray into this micro-market. A G+20 residential development Midtown is positioned as a landmark project in the region, bringing elevated living standards and modern infrastructure to a rapidly evolving neighbourhood.

For IndiFrame, this win is not just about scale, it represents growing trust from developers who are increasingly seeking reliability, consistency, and accountability in a category traditionally marked by fragmentation.

“Windows and doors are one of the most overlooked yet complex elements in construction. For us, it’s not just about supplying a product, it’s about bringing structure, predictability, and peace of mind to developers,” said Dilip Kumar, Co-Founder & CEO, IndiFrame.

 “With Midtown, we’re proud to partner on a project that is setting new benchmarks in its geography, and to deliver solutions that ensure consistent quality at scale, something the industry has long struggled with.”

At Midtown, the brand is delivering a mix of sliding windows, casement windows, and ventilator solutions, using uPVC systems that enhance sound insulation, durability, and overall performance, key requirements for urban homebuyers. The impact has already been visible at the developer level, with significantly reduced operational challenges and smoother execution on-site.

Sharing his thoughts on the partnership Rushabh Shah, Partner, Innovision Estates said, "At Innovision Estates, every home we build is a promise of comfort and durability — a lifetime of it. The windows and doors a buyer lives with for decades are central to that promise. IndiFrame matched our standards on both product and execution, helping us deliver the quality our residents expect at Midtown. As we continue building homes across Nalasopara and beyond, we'll keep choosing partners who hold themselves to the same standard."

As Mumbai’s suburban markets continue to grow, projects like Midtown are redefining expectations, and IndiFrame’s presence in such developments signals a broader shift towards organised, performance-driven solutions in the category.