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"Abizer's pothole" geo-tagged as a 'Historical landmark in Bengaluru, Karnataka' turned out to be a fake. Data indicates that the deaths due to road accidents caused by potholes was a whopping 5,626 between 2018 and 2020. The 4th P i.e People becomes crucial in building long term sustainable and safe cities. The PPPP model is all about making "sustainability" a reality. This kind of collaborative arrangement ensures that citizens are actively engaged and it motivates all stakeholders to work towards a common objective.

The power that individuals and communities have and the power that companies, and commercial establishments bring can never be undermined. Small steps are crucial for long, successful journeys and with such steps we can not only ensure better roads but better cities and a better country for ourselves and our children.