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The new aviation gateway serving Visakhapatnam gives advertisers access to an established passenger base within a terminal designed for six million travellers annually

Visakhapatnam: Laqshya Media Group has secured the exclusive advertising rights at Alluri Sitarama Raju International Airport, the new greenfield airport at Bhogapuram in Andhra Pradesh’s Vizianagaram district.

The airport serves as the principal aviation gateway for Visakhapatnam and operates under the IATA code VTZ. It currently handles approximately 52 to 54 air traffic movements and around 7,000 passengers daily, with an initial design capacity of six million passengers annually.

The advertising mandate gives Laqshya Media Group the opportunity to develop an integrated media environment across the new terminal, combining digital displays, static media, branded installations and experiential formats.

New Gateway for North Andhra Pradesh

Visakhapatnam is one of Andhra Pradesh’s leading commercial and industrial centres. Its economy is supported by port activities and expanding operations across manufacturing, technology, logistics and tourism.

The Bhogapuram airport provides a larger domestic and international gateway for Visakhapatnam, North Andhra Pradesh and southern Odisha. It is also expected to strengthen the eastern coastal economic corridor by improving connectivity between centres of trade, industry, technology and tourism.

For advertisers, the airport presents a distinctive opportunity: an established aviation audience moving through an entirely new terminal environment. Laqshya plans to position advertising formats strategically around passenger movement, dwell time and the terminal’s architectural features.

This approach will enable brands to engage with passengers at multiple stages of the airport journey while maintaining a consistent visual presence across the terminal.

Fourth Airport in Laqshya’s Media Portfolio

Bhogapuram becomes the fourth airport in Laqshya Media Group’s portfolio, joining Rajiv Gandhi International Airport in Hyderabad, Cochin International Airport and Noida International Airport.

The new mandate further strengthens Laqshya’s relationship with GMR and establishes an important eastern anchor within the company’s growing airport media network.

Commenting on the development, Alok Jalan, Chairman and Managing Director, Laqshya Media Group, said, “This is a proud moment for Laqshya as we extend our partnership with the GMR Group to another important gateway city on India’s eastern seaboard.”

“Airports have become some of the most valuable media environments in the country, and the scale and ambition of Bhogapuram make it a natural fit for our growing portfolio. We look forward to bringing the same standard of innovation and craftsmanship that defines our work across Hyderabad, Cochin and Noida to this new gateway for North Andhra Pradesh,” he added.

Integrated Media Opportunities for Advertisers

Laqshya will develop the airport’s advertising inventory across digital, static, branding and experiential formats. The company’s strategy will focus on optimising the location and visibility of individual media assets while providing advertisers with measurable audience engagement.

Shashi Sinha, CEO, Laqshya Hyderabad Airport Media Private Limited, said, “Visakhapatnam presents a strong business opportunity for Laqshya and our advertising partners. With the airport now serving as the region’s key aviation gateway, we see significant potential to build a robust and commercially attractive media business.”

He added that the company will focus on strategically developing the inventory, maximising the value of each media asset and creating advertising solutions that deliver strong visibility and measurable value.

According to the FICCI–EY report, airport media accounted for 53% of India’s ₹2,020-crore transit out-of-home advertising market in 2025.

With an established passenger base, modern terminal infrastructure and capacity for future growth, Bhogapuram adds a promising regional market to Laqshya Media Group’s expanding airport advertising portfolio.