A new identity for Atlas Copco Group
Atlas Copco Group launches a new identity, including a
new Group logo, a new visual identity, and a new Group message: Technology that
transforms the future.
The current blue and white Atlas Copco brand and
logo will continue to be used on products and services, in the same way as
other brands in the Group use their respective logos. This includes around 50
brands such as Edwards, Isra, Leybold, LEWA and Chicago Pneumatic, which all
have their distinct identity and unique value proposition.
Mats Rahmström, President and CEO of the Atlas Copco
Group said “We have many strong brands driving the success of our business, and
decentralization remains an important part of our strategy. said. Going
forward, the new Atlas Copco Group brand becomes the umbrella for all brands in
the Group, including Atlas Copco. This will enable our brands to maintain their
individuality, while we at the same time can increase the focus on the power of
being part of something bigger.”
The new Group message: “Technology that transforms the
future,” is there to reflect the Group’s contribution to society at large.
He added “Our customers are often at the forefront
of transforming their industries and driving development forward, and we
support them by increasing their productivity, safety, quality, and energy
efficiency. It is our technology and people who make the difference in the
Atlas Copco Group.”
Read more here:
https://www.atlascopcogroup.com/en/about-us/atlas-copco-group-identity
Current Issue
03-2026
