Eicher drives modernization in the CV Industry with future-ready Uptime Services and Expanding Dealership Network; Scripting a Customer Centred Experience
Eicher Trucks & Buses,
a business unit of VE Commercial Vehicles (VECV), has been making remarkable
strides in the Indian truck industry by revolutionizing its service ecosystem
and playing a leading role in delivering Uptime for its truck and bus customers
- a crucial factor to ensure higher utilization of vehicles in today’s
time-bound, 21st century business requirements. Eicher Trucks & Buses was the
first CV manufacturer in India to recognize the increasing importance of
maximizing fleet uptime and addressing customer needs promptly, leading to the
establishment of the Uptime Centre in 2020. The groundbreaking initiative
connects Eicher's entire range of BS-VI trucks and buses to a state-of-the-art
Uptime Centre in Pithampur, Madhya Pradesh. With the motto to be with the
customer “Har Qadam, Har Waqt” , Eicher has invested substantially to address
the industry’s long-standing challenges and has pioneered next-gen service
solutions like remote and predictive diagnostics through its 24X7 Uptime
Center. Through a range of modern, connected, and reliable products backed by
holistic Uptime services the company is now able to deliver >98% Uptime in
all major transport segments in all parts of India.
Driving
productivity through Uptime
Since the formation of the
VE Commercial Vehicles Joint Venture between Volvo Group and Eicher Motors
fifteen years ago, Eicher Trucks and Buses has been focused on driving modernization
in India’s transport ecosystem and has brought several industries’ first
features and services to market.
Eicher Trucks & Buses
was the first to recognise the increasing importance of maximizing fleet uptime
and addressing evolving customer needs promptly, leading to the establishment
of India’s first Uptime Centre in 2020, with 24X7 service support and remote
diagnostics capabilities linked to its widely dispersed service network.
The need for developing
this ecosystem rose due to the growing demand for reliable and efficient
commercial vehicles in the market in the wake of improving national highway
network, tax reforms like GST, introduction of globally contemporary BS VI
emission standards, and the governments focus to modernize logistics through
the Gati Shakti and National Logistics Program.Â
These factors resulted in increasing demand for efficient vehicle
utilization and maintenance to improve productivity in the long haul,
construction, and mining segments making Uptime the Number 1 priority for
customers.
Technological
Prowess and Smart Features
The Uptime Centre offers a
range of features and benefits to enhance the overall service ecosystem.
Experts at this 24X7
state-of-the-art control room are fully equipped to remotely monitor vehicles
and provide real-time support to the vehicles being attended at Eicher’s Uptime
Certified workshops across the country. The Uptime experts are also capable of
proactively monitoring truck data to help predict potential failures before
they occur irrespective of time and place. Thanks to the immense innovation in
technology and proprietary predictive analytics, Eicher’s Uptime Center is
making maximum utilization of Eicher’s fleet an achievable feat. This
comprehensive support system ensures that Eicher vehicles continue to deliver
efficiently and effectively, empowering commercial vehicle operators across
India.
As of now, the Uptime
Centre has become an integral part of Eicher's aftersales service network. It
is seamlessly integrated with Eicher's rapidly expanding nationwide dealership
and workshop network, comprising over 800 touchpoints. These touchpoints
include sales and service outlets, on-site support locations, parts retailers,
and trained technicians across all the major highways of the country The Uptime
Centre's connectivity with vehicles, dealers, and workshops enables efficient
communication and coordination, facilitating timely repairs, parts availability,
and service support.
Transforming
and Modernizing Customer Service
The establishment of the
Uptime Centre is transforming the service landscape. It has significantly
improved the overall customer experience by ensuring quick issue resolution, minimizing
vehicle downtime, and optimizing fleet performance. Through this pioneering
initiative, Eicher continues to set new standards in the Indian commercial
vehicle segment, solidifying its position as an industry leader and driving the
modernization of the Indian CV market.
With each passing day, the
commercial vehicle business is developing into something more intelligent,
perceptive, and effective. To better serve its customers, Eicher with the help
of its experts at Uptime Center is shifting to a more predictive mode of
service delivery through its Predictive Diagnostics Services. This service
enables the company to provide higher uptime for vehicles by significantly
minimizing unplanned stops at its workshops, as well as a faster turnaround in
fixing the vehicles which report to the workshops.
Apart from delivering
future-ready services to its customers Eicher’s focus is also on giving its
customers more control and transparency to its customer through the My Eicher
app. My Eicher is a first-in-industry
digital platform that seamlessly integrates Eicher Trucks and Buses with Eicher
Fleet Owners, Fleet Managers, Drivers, Dealers and Service Points. This new
platform has the convenience of conducting business at its core, which is
experienced through important aspects like Fleet Management, Uptime Management,
Fuel Management, and a whole new set of Value-Added Services
Growing
Network
Eicher recognizes our
Dealer’s integral position in the value chain and has implemented stringent
processes to ensure transparency, profitability, and long-term partnerships. As
a result, the company has secured the top position in the CV segment for two
consecutive years in the prestigious FADA Dealer Satisfaction Survey.
Eicher's network continues
to expand rapidly, with approximately 9-10 new touchpoints added every month.
Currently, the company has 800+ touchpoints nationwide, including sales and
service outlets, on-site support locations, and a vast network of parts
retailers and technicians. Eicher is well-prepared for the growing demand, with
several workshops operating extended hours, including Sundays, and some
locations offering 24x7 service. The company provides on-site support for large
fleets and mining sites, guaranteeing uptime through more than 150 locations
across the country.
VECV offers one of the widest product ranges, from 4.9-55T GVW trucks and 12-72-seater buses. These products are produced on Eicher’s most innovative BSVI solution - EUTECH6 which offers the most reliable engine technology and best-in-class fuel efficiency. Eicher is the first player to introduce a 100% connected range of vehicles with advanced telematics which provides enhanced fuel efficiency, superior uptime enabled by the industry-first Eicher Uptime Centre support, and segment-specific benefits such as enhanced logistical efficiency in e-commerce & passenger safety in buses. The company has the widest range of HD trucks in the industry and at various price points to cater to the basic, premium, and value segments.