BharatBenz partners with iQuippo to provide digitalized solutions to its pre-owned CV customers
Daimler India Commercial
Vehicles Pvt. Ltd. (DICV), the subsidiary of Daimler Truck AG (“Daimler
Truck”), today announced a strategic partnership with iQuippo to offer
digitalized solution for customers of pre-owned BharatBenz commercial vehicles.
iQuippo is India's leading physical and digital marketplace for preowned
vehicle sales with evaluation and funding options. This collaboration will
provide value-added support to BharatBenz customers to exchange their used
vehicles with lesser turnaround time, gain a better resale value and enjoy
hassle-free processes.
Through this partnership
BharatBenz is looking at harnessing iQuippo's physical and digital expertise
ensuring customers receive clear and trustworthy data, along with a
comprehensive suite of tools and resources essential for making well-informed
decisions throughout the entire lifespan of their commercial vehicles.
Sreeram
Venkateswaran, President and Chief Business Officer, Domestic Sales and
Customer Service, Daimler India Commercial Vehicles
said, "Our pre-owned business initiatives BharatBenz Exchange and
BharatBenz Certified, which offer customers new truck exchange and pre-owned
truck purchase, respectively, account for 15% of our overall sales per year. In
addition to new truck and bus sales, our pre-owned business initiatives are not
just significant for our operations but also provide aspiring customers the
opportunity to own safe and reliable BharatBenz commercial vehicles throughout
their lifecycle. To digitalize our pre-owned truck business and make it more
easily accessible, offer more value-added services and simplify procedures, we
have partnered with iQuippo to digitalize the business experience for our
customers. We are confident that our partnership with iQuippo’s proven digital
tools will ensure BharatBenz is an easy reach for aspiring customers.”
Speaking
on the development, Somnath Bhattacharjee, Executive Director, iQuippo Services
Limited, stated, "We are delighted to host India’s most
reputed CV brand, BharatBenz on our platform. Our digital platform is tried and
tested by many brands in the construction equipment industry and their
customers have benefitted by what we offer. We look forward to providing a
seamless digital experience that adds value to the lifecycle of BharatBenz
trucks that are renowned for their durability, safety, comfort and total cost
of ownership. "
iQuippo, India's premier
physical and digital marketplace for construction equipment businesses offers a
range of unique features and benefits for their clients. With comprehensive
evaluation and funding options, iQuippo simplifies and streamlines the process
of selling and buying preowned commercial vehicles. Their expertise in digital
solutions aligns perfectly with BharatBenz's commitment to innovation and
customer-centricity.
BharatBenz’s highly durable trucks are a lucrative business proposition for customers who wish to buy pre-owned trucks. Nearly 2000 BharatBenz trucks have been driven for over a million kilometers each and are still serving customers across India. This kind of durability and reliability is built into the engineering and design of BharatBenz trucks before they are retailed thereby becoming as aspiration for a section of customers who would prefer adding pre-owned BharatBenz trucks to their fleets. To enable this, DICV introduced the BharatBenz Exchange program in 2020 to offer a credible opportunity to Indian customers for buying a BharatBenz in exchange for any other used truck. BharatBenz Certified was a subsequent program that was introduced in 2022 and which offers aspiring customers pre-owned and refurbished BharatBenz trucks.