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Kamdhenu Limited, a leading player in branded

TMT bars and in the decorative paints segment,

has signed ace Bollywood celebrity and

entrepreneur, Preity G Zinta as its Brand

Ambassador for their decorative paints business

under the brand name KAMDHENU PAINTS. This

collaboration will help enhance the brand's pan-

India reach and recall, helping catapult the

brand as the preferred consumer choice.

With her wide appeal across demographics,

Preity G Zinta's inclusion as the Brand

Ambassador is set to blend perfectly with the

ethos of the brand, aptly representing a modern

woman who performs every role seamlessly.

A dedicated team of young and dynamic

professionals is behind the success of

Kamdhenu Paints. Kamdhenu Paints has made

rapid strides within a short span of time. It has a

well-diversified and premium product portfolio

comprising of brands like Kamo Hi Sheen,

Weather Supreme, Kamodual Luxury,

Kamodual Gold, Kamorich, Velvety, Weather

Classic, Weather Classic Max, Kamoshield, and

Kamosilky etc. With a focus on sustainability,

Kamdhenu Paints have made all their paint

products eco-friendly ensuring that beauty of

nature remains intact.

Commenting on the development, Mr. Satish

Kumar Agarwal, Chairman & Managing Director,

Kamdhenu Limited said: “We are excited on

signing Preity G Zinta as Brand Ambassador for

our decorative paints business. A successful

actress and entrepreneur, she exemplifies our

dream of creating a world with limitless

possibilities for everyone. Her personality

completely resonates with our brand ethos of

delivering the best. We believe this association

will further deepen the brand's connect,

increase brand recall, give users a greater sense

of purpose and drive greater consumption

across the country.

A young and growing brand in paints, we have

been successful in creating a better revenue

profile over the years through aggressive but

necessary investments to build a sustainable

business. Like all other Kamdhenu products,

'Quality' and 'Innovation' have enabled

Kamdhenu Paints to excel with flying colours

within a short span of time. We expect the rise in

disposable income of the average middle class,

urbanization, growing rural market, shortening

of repainting cycle, upgradation, increase in sale

of premium-end products and launch of many

innovative products to be the major drivers of

growth in the years to come.”

On her association with Kamdhenu, Preity G

Zinta, said, “I am truly excited for my association

with Kamdhenu Paints. I am happy to be a part of

Kamdhenu family. Kamdhenu Paints is a reputed

brand built on the touchstone of quality,

integrity and commitment to its customers.

There was a lot of common ground given the

strong culture of innovation and the constant

need to adapt to changing preferences. I look

forward to our journey together.”