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Mr. Niraj Shah, MD of Kaushik Engineering Works, shared that they will join Uganda Expo 2023, introducing innovative equipment like asphalt and concrete plants, bitumen sprayers, and road marking machines to both B2B and B2C audiences. They aim to align their strategies for exploring new markets and generating leads and sales.

Have you participated in past exhibitions, either in Uganda or Internationally? If yes, could you share some of your experiences and key takeaways?

Yes, we have participated internationally in past exhibitions. It was great experience to show cast our company’s product and one on one communication with all participated company and visitors.

How do you anticipate this expo benefiting your company in terms of business opportunities, networking, and brand exposure?

This expo provides a unique platform for companies to increase brand success through engagement and meaningful interactions. Although they can be time consuming and costly, they provide benefits like Meet & connect with Customers, Develop Relationship with existing customers, Learn about new product, Generate Sales, Build Brand awareness and networking.

Are there any new or innovative products/services that your company will be showcasing at the Uganda Buildcon International Expo?

Kaushik Engineering Works would showcase at the International expo to take opportunity to introduce manufacturing the following equipment's namely:-

•  Asphalt Batch type plants (80 TPH to 400 TPH).

•  Drum Mix / Hot Mix plants (30 TPH to 150 TPH).

•  Mobile Drum Mix / Hot Mix plants (20 TPH to 150 TPH).

•  Wet Mix Macadam Plants (upto 300 TPH).

•  Combined Plants.

•  Concrete batching Plants.

•  Bitumen Sprayers.

•  Bitumen Tanks.

•  Road Sweepers.

•  Road Marking Machines.

What specific target audience or industry professionals do you hope to connect with during the event?

Kaushik Engineering Works mainly focuses to existing customers by developing good relations with them along with this our main target is to tie-up with new companies and provide B2B and B2C services by providing our manufacturing product to all over world.

Will your company be conducting any product demonstrations, workshops, or presentations during the expo? If yes, could you provide some details?

Yes, during this international expo our company Kaushik engineering works provide various information regarding different product and give brief explanation regarding installation of product & how to operate that product and how it work.

How does the Uganda Buildcon International Expo align with your company's overall marketing and business development strategy?

I think every company has potential but to identify the right audience or untapped market the exhibitions are great way to get explore to a wider and larger set of target audience. Exhibitions are a great place to get acquainted with target group. The power of one on one communication cannot be undermined and exhibitions give you a platform to yield this power.

At our exhibition booth we conduct Q and A sessions, demonstrations and trials as well. This will enable audience to get a hands on experience of our product at exhibition booth resulting it concrete leads and sales.

We conduct surveys or ask visitors that drop by your exhibition stand to fill a brief form with their details. This will help us to increase our database tremendously. This kind of strategy will help for development of business.