“AJAX is all set to bounce back with resilience & resourcefulness like ever”
AJAX has always evolved over time by adapting to the needs of its customers with a clear and consistent goal towards becoming the most customer-centric organization with a strong customer focus.
AJAX has become more resilient, adaptive and competitive in this complex and uncertain period of pandemic. We have a strong focus on the capabilities needed to succeed in the constantly changing market dynamics esp., in this covid-19 pandemic time, thanks to our technological innovation that has been able to meet up the challenges and continuously align with the fast-changing industry trends amidst lockdown.
With the sudden emergence of a deadly new coronavirus, we had instilled the right confidence into our work-force to face the uncertainty phase with a clear mind, a new set of collaborative principles, coherent thought process, more cohesive effort to engage our customers.
In the RESPONSE/ RECOVER phase of COVID-19 outbreak, AJAX has leveraged its capabilities with a strong network of 100+ touch points & 30+ dealers with triple S facilities – sales, service and spare parts. We add value to our customers, close to over 1800+ satisfied customers. They have seen, realised and experienced the value we have brought in. And we will keep on adding value to our customers. AJAX keeps in touch with all its stakeholders thro’ digital channels & leverage digital solutions to engage customers, provide support and add value-propositions that are unique to them.
The big takeaway is to see what's possible when innovation is in AJAX's DNA. Describing the focus of innovation at AJAX, Bhattacharya says that AJAX has always strived to be a '360° concreting solutions provider' to its customers and also, said that the company is moving towards artificial intelligence and other advanced manufacturing concepts.
AJAX self-loading concrete mixers are versatile and have hydraulic sensing, meaning a pressure transducer and a device to add the weigh batching of aggregate, cement and water. AJAX has been focusing on improving the accuracy of weigh batching that is very critical in the quality of the concrete. Of late, we have come up with a load cell based weigh batching system (patent pending), shares Bhattacharya.
During EXCON 2019, AJAX also launched a first-of-its-kind next-gen self-propelled boom pump, SPBP25ZX. “This patent-pending product has been designed to handle tough terrain and manoeuvre narrow roads and job sites at ease, and effectively uses its full boom length to revolutionize the way concreting is being done in housing and infrastructure projects,” explains Bhattacharya.
AJAX slip form paver SPX1204, the first indigenous paver designed and manufactured in India launched during EXCON 2019 has been incorporated with high-quality components and features on par with any of the pavers offered by the global players. This paver has flexibility to offer paving width varying from 3.5 m to 12 m.
AJAX is geared-up to fight the slowdown blues. To set the ball-rolling, AJAX has come up with the rebound strategy, a detailed business continuity management plan that enlists a set of protocols & standard guidelines that would comply with the newly established norms & regulations by our Government for safe & best practices. This would be religiously followed in the factories, offices & business establishments of AJAX pan India.
When Organizational preparedness being the real key to combat post COVID-19 lockdown with resilience & resourcefulness, AJAX will redo the Value-stream mapping across their supply-chains as this would deem to be a right opportunity to rethink, revisit, reinforce our supply-chains.
Current Issue
12-2025
