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AJAX unleashed its latest innovations at the broadcasting event of Bauma CONEXPO exhibition, Dec 2018

“Customers are the Life blood of AJAX's business and indeed, Customer Delight is in its DNA”

 Mr. Debasis Bhattacharya, Head –Sales, Marketing & Product Support, Ajax Fiori Engineering (I) Pvt Ltd

Bauma CONEXPO (BC) India has always been a great platform for Construction Equipment manufacturers of all sizes with a unique opportunity to pitch in and showcase their products and services, directly to those key decision makers who are actively engaged within the construction equipment supply chain. Big events like BC India are a great time and a perfect place to talk about  the new product launch thereby providing a networking and engagement platform, for organisations to foster and develop new collaborative partnerships through working together, create opportunities for business growth.

AJAX, a legendary concreting player renowned for both its engineering expertise as well as product after-sales support network is truly a world-class leader in providing concreting business solutions. Trust! AJAX greatly believes in the saying that every customer interaction is a chance to create a nexus, build long lasting bonds with customers thereby reaping the benefits of customer loyalty & advocacy for life.

AJAX being associated with BC since its inception in India, has always used the spectacular platform wherein the customers are exposed to AJAX's wide-ranging product portfolio, technological advancements and commendable services.

Since the new products' exposure & visibility to customers through Exhibitions has increased tremendously, AJAX's participation in BC India has made a remarkable presence in the concreting business world in showcasing and highlighting cutting-edge developments with innovative features in products, services and solutions all aligned to help improve performance and achieve efficiencies in their product-life cycle supply-chain with its next-gen indigenised concreting batching products and pumping applications.

AJAX launched three new products during this event in the presence of its esteemed customers and various stake holders. Nothing could be matched for AJAX's diverse product portfolio along with the legacy of its service as it would be momentously justified that one of the prime take-always for the customers coming out after visiting our stall, would be the enthralling customer buying experience enriched with the complete spectrum of AJAX's product offerings nonetheless making customer service & support as one of our top priorities in our cards.

AJAX having been established as a successful brand in the concreting business, is always reinventing itself round the clock to give out the best of the best experience to its customers. This is greatly achieved since it is adept at reading the pulse of customers thereby continually improving upon its own product quality and is always on-the-go even reaching out to the far-stretched remote places ensuring unstoppable service & support by differentiating themselves from the other players. This is being demonstrated across the board with the right set of sales & service fleet equipped with the righteous skill-sets and need of the hour core capabilities eventually incorporating the subtle nuances into the brand thus gaining the competitive edge outperforming the competition.

Launching a new product is always an exhilarating event in AJAX's history!
AJAX engineering research team always looks at the buying behaviour and understands the pain points of the customers in hard-core research input in developing prototypes and coming up with new product solutions built-in for addressing the functioning constraints along with the practicability needs & operability requirements of the customers at real-time operational site conditions.

AJAX unveiled three new products to help Concrete Equipments buyers navigate the unprecedented growth landscape of construction business with increased speed, greater flexibility and enhanced quality.

Shri Om Prakash Agarwal of M/s Agarwal Suppliers, Jhalawar, Rajasthan launched the Argo 4500 (SLCM) in the presence of customers, representatives from various regions, & Industry Journals respectively together with the entire AJAX family witnessing the grand launch of the product:
The Launch of ARGO 4500 Self Loading Concrete Mixer (SLCM) with an output of 4.5 cu.m/hr offers completely a new-fangled dimension to the world of concreting, has inimitable features such as the following:
Increased drum output effectuating more productivity, workability & throughput at real-time site operations
Electronic Drum Control System resulting in saving fuel to the customer and also have better homogeneity in Concrete,  meeting the divergent goals of increasing output quality and better ROI.
Auto-cleansing system designed and developed with high-end technology providing the best cleaning services
Non-directional tyre with puncture proof solution
Load-cell based weighing system for greater accuracy of the fine & coarse aggregates weighing
Fleet-tracking & monitoring system through telematics. 

Deliverables to Customers: Being the legendary market leader in SLCMs, the prime focus of AJAX in launching this model is to nurture & care with a greater focus on delivering impact and creating value for customers. Apart from the aforementioned customer experience intangibles, other tangible benefits include value for money in terms of operation & maintenance; best-in-class after-sales service support and provision of hands-on experience & in-depth training to operators, and cutting-edge features providing product accuracy & reliability in terms of technological advancement.

Shri Rajesh Agarwal of M/s Sapna Construction – Indore, Madhya Pradesh launched the CRB 20 Batching Plant:

The launch of Compact Reduced Bin batching plant, CRB 20 with an output of 20 cu.m/hr offers a low investment and high returns in terms of quality and performance.  

Indeed, AJAX introduced the Compact Reduced Bin Plant, CRB 30 during 2015 which gives an output of 30cu.m/hr was well accepted and received by our customer. AJAX sensed the potential and demand for a smaller batching plants during the interaction with the small/medium contractors who were always having the hunch for the smaller capacity product. In a timely manner, AJAX was able to come up with the need of the hour product for the niche segment that is ideal for small/medium contractors.

Deliverables to Customers: CRB 20 comes with a planetary mixer for optimum homogeneity, and concrete discharge is fed directly to the concrete pump. 

Shri Rajat Agarwal of M/s Rajat Enterprises, Indore, Madhya Pradesh launched the ASP 3009 Concrete Pump:

AJAX developed ASP 3009, a smaller capacity concrete pump to suit projects which involves lesser volume of concrete and pumping height. The ASP 3009 Stationary Concrete Pump with a pumping capacity of 30 cu.m/hr is the best suited pump for Bridges, small /medium Residential  and Commercial Buildings, Villas and Row houses to name a few. 

Deliverables to Customers: The output and size of the pump is designed such that it can be optimised with AJAX Argo Self Loading Concrete Mixer for placing concrete at the site.

AJAX on the market expansion spree - Geographical Diversification of Business:

AJAX always lives up the mantra of CUSTOMER FIRST, Wherever the need is, Whenever the need arises for Whatever the nature of need of the Construction Industry. After-Sales Support is the key to success for any business and AJAX always believes in the same.

AJAX has a wide geographical spread with 30 Dealers across the Country along with 99 touch points catering to the sales & after-sales support to its customers. AJAX has spread out its wings entering into the field of International Business and has its Distribution Network in Nepal, Bhutan Bangladesh, Srilanka, Myanmar, Kenya & Tunisia.

SUCCESS through SYNERGY – A Collaborative Partnership signed by AJAX with GS Caltex at BC India:
Going forward, AJAX engaged a new partnership with GS Caltex and introduced “Hydro Power Plus Oil”- specially formulated hydraulic oil for AJAX by GS Caltex for its Argo Self Loading Concrete Mixer variants to enhance the machine performance.

 The “Hydro Power Plus Oil” was officially launched at AJAX stall in the presence of Mr Jagadish Bhat – CEO of Ajax Fiori Engineering (I) Pvt Ltd, Mr Rajesh Nagar, MD of GS Caltex (I) Pvt Ltd, Mr Jayanta Ray, GM of OEM & Industrial GS Caltex (I) Pvt Ltd, along with the representatives from both companies and Industry Journals.

The visitors from across the country had a glimpse of AJAX's offerings in Concreting Equipment space encompassing all the verticals of concreting viz., Production, Transportation, Placement were displayed.

AJAX LINE OF PRODUCTS showcased in BC India Exhibition:

Self-Loading Concrete Mixer (SLCM) ARGO 4500
Batching Plant (BP) CRB 20
Transit Mixer (TM) AF7 XP
Stationary Concrete Pump (ASP) ASP 3009
Boom Pump (BoP) A25ZX

For further information on AJAX Products and Services, Please do visit our website: