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• Leading Bollywood actor Jacqueline Fernandez, Queo brand ambassador inaugurated the store

• Aims to open Lacasa centers in Chennai, Kolkata and Chandigarh by FY 2020-21

• In 2018, Brilloca launched its first their training center in Kochi to impart best-in-class training 

Brilloca, makers of the iconic brand Hindware, today inaugurated its largest luxury experiential center in Lajpat Nagar, the heart of the capital city. Lacasa is conceptualized and curated to offer an unparalleled experience to discerning homeowners, influencers, architects and interior designers. The state-of-the-art experience center is tailored to inspire customers to bring alive their dream homes and bathrooms with a range of luxury and premium sanitaryware, bath fittings and premium and super-premium tiles.

The newly launched Lacasa store was inaugurated by Mr. Sandip Somany, Chairman and Managing Director, Brilloca limited, and leading Bollywood actor Jacqueline Fernandez, Brand Ambassador of luxury brand Queo. Lacasa houses luxury brand - QUEO, wellness brand – Amore, the super-premium brand – Alchymi and premium brands - Hindware Italian Collection & Hindware. It also displays the newly launched premium and super-premium tiles brand Neom-Neo Modern Tiles by Hindware.

Commenting on the launch, Queo Brand Ambassador Jacqueline Fernandez said, “Lacasa is synonymous with luxury and I am extremely excited to be a part of the launch. As Queo Brand Ambassador I admire the extravagance of the brand and their attitude of offering nothing but the best.”

Lacasa is a digitally-integrated concept store with a modern, inviting ambience and is spread across two floors with an expansive area of  over 7000 sq.ft. It offers a series of unique corners designed to take customers on a sensory journey of inspiration. The digital LED wall of the store façade creates a theatrical effect that invokes curiosity about the ensuing immersive experience.  The 'Zen Garden of Showers', a spa series blends wellness and health together offering a rejuvenating shower experience. The live shower display takes customers on a visual escapade, transporting them to a haven they can create within their homes. As we move forward, the Queo spaces offers products designed by globally acclaimed designers. Each uber luxury and extravagant product in this range is a piece of art, and hence the space depicts an immersive art gallery. Right after the QUEO section, the Alchymi spaces consists of collections that are thematic in nature aimed at expressing a larger theme. 

 

The Consultation Section on the lower ground floor features 'Bespoke Magique', with a 3D Visualizer, the first in the industry with assistive technology to help customers virtually experience their bathroom of choice before making a purchase. Each section is strategically designed that is true to Lacasa brand philosophy and brings alive the distinct nature of each brand and collection.

Commenting at the launch, Mr. Sandip Somany, Chairman and Managing Director, Brilloca limited said, “Our experience center is an amalgamation of high-quality design and technical sophistication. It showcases our evolution and our range of differentiated product portfolio in sync with aspirational customer preferences. With this launch, we have geographically expanded our footprint of Lacasa centers and aim to open 3 more across Chennai, Kolkata and Chandigarh by FY 2020-21.”

Mr. Sanjay President and Chief, Bath Products and Tiles, Brilloca Limited said, “Delhi is a key market for us and with this launch, our endeavour is to offer our customers beautiful, modern home design solutions with style, substance and spirit through our wide range of luxury sanitaryware products and exclusive premium tiles. With our recent foray into premium and super-premium Tiles through our brand NEOM we now offer a 360-degree bathroom/ sanitaryware and wellness solution. We are confident that with the launch of Lacasa we will elevate the experience and help customers visualise their dream homes and bathrooms.”

Brilloca is a leading player Building Products Company with a range of compelling brands across various price points and the launch of NEOM further strengthens the company's range of home and bathware solutions in India. Brilloca has one of the largest and widest retail networks in the bathware space with over 350+ Hindware stores, 45+ Queo stores and 6 Lacasa experiential centers