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After MOBA AG already won the German Design Award for its outstanding brand management in 2019/20, it has now been nominated again by the German Design Council for the German Brand Award 2021 and has won twice.

This time, the jury — which has extremely high standards — focused on the Moba Group’s new and unique WebEcoSystem. After four years of development, the Moba Group and the digital agency CD-EMOTION GmbH from Limburg have jointly created a new, complex technology stack as the basis for all global websites.

It puts a clear focus on in-house requirements and, in particular, on customers’ needs, offering a closely networked and integrated solution. This ensures a consistent customer journey across all channels and all points of contact. This formed the basis for the de-velopment of 18 international corporate sites and system-specificmicrosites. A globally centralised e-commerce and lead manage-ment solution warrants a good customer focus and growth throughout the current digital transformation. The software ecosystem is further enhanced by a specially developed content and corpora-te design portal, which guarantees a rapid exchange of content between subsidiaries. The collaborative design framework makes sure the portrayal of the MOBA brand is always consistent and full of positive energy.

Marketing Director Markus J. Schmitt and his team thoroughly convinced the jury and emerged as winners in the relevant category, Web and Mobile Brand Communication.

“Our WebEcoSystem has taken us in a totally new direction, and so we have developed an integrated solution for our 18 international subsidiaries, setting new standards in dynamics and modularity. This award confirms the strategy of the MOBA Group while also endorsing our consistent approach to digitalisation — a key success factor in the building automation industry.”MOBAAG was also the only company in the industry to receive the Best Brand Strategy of the Year award with a “special mention”.