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The campaign will be applicable on seven projects of Tata Housing in the West Zone and offer homebuyers 3% Savings on Stamp Duty, 100% Cashback on booking amount of Rs.1 Lakh & avail No EMI for 12 months, through a scheme being offered by a financial institution on ready to move in projects

Tata Housing Development Company (THDC), one of the leading real estate development companies in India, announced the launch of '#MySafeHaven', a special campaign applicable on seven projects across the West Zone. Based on the insight of a home being a safe haven especially during the pandemic, Tata Housing is aiming to financially assist homebuyers in acquiring safe abodes for their physical and psychological well-being.

The campaign, '#MySafeHaven' is offering  financial assistance to homebuyers interested in West Zone projects through 3% Savings on Stamp Duty, 100% Cashback on booking amount of Rs. 1 Lakh and avail No EMI for 12 months through a scheme being offered by a financial institution. The campaign which is applicable for a limited time period of 30 days will go live on 27th May 2021 and will end on 27th June 2021. The offer is applicable on Tata Housing's residential projects Amantra in Kalyan, Serein in Thane, Rio De Goa in Dabolim, New Haven Boisar I & New Haven Boisar II near Mumbai, La Montana in Talegaon Nr. Pune and Inora Park in Pune.

Mr. Sarthak Seth, Chief Marketing Officer, Tata Realty & Infrastructure Limited, shared that “The past year has accelerated the level of digitalization across all business functions and we are opting for a digital-first strategy for most of our marketing campaigns in the new normal. We introduced at least five consumer-centric campaigns since the lockdowns began that eased the financial burden on homebuyers and received a great response from national and international audiences. This gives us the confidence to keep marching forward with our strategy and #MySafeHaven campaign is our latest offering in that direction. However, we have opted for a digital marketing plan for amplifying the campaign as the traditional approach remains vital in reaching out to prospective homebuyers across semi-urban markets.”

Further adding, Mr. Abhijeet Maheshwari, Regional Business Head West, Tata Realty & Infrastructure Limited said, “The residential real estate sector was only beginning to recover from the shock of the pandemic and subsequent lockdowns when the second wave started causing even bigger disruption, both at an individual and organizational level. At Tata Housing, we understand the needs of our customers and we know that people have been wanting to upgrade their residences or move into better, more spacious houses to ease their quarantined lives. For us at Tata Housing, the homebuyers and their families are our number one priority. Be it safety measures, quality infrastructure, luxurious comforts or even world-class amenities, no compromises are made to ensure that the homebuyer's family is safe, healthy and well-protected Hence, we have been trying to provide financial assistance to homebuyers to help them achieve their safe havens where they can feel secure with their families. #MySafeHaven campaign is an extension of that support to our homebuyers and we are confident that it will be very well received by the domestic as well as NRI homebuyers.”

The pandemic has instilled a deep desire among masses to make home buying a priority and significantly impacted the home-buying decision process. A recent CII-Anarock research reveals that nearly 62% of the people surveyed consider that this is an ideal time to enter the real estate market and homeownership has gained top priority even for the millennials. Mindful of the market sentiments, Tata Housing has been providing financial assistance to homebuyers through the introduction of consumer-centric campaigns throughout the lockdown, including the 'The Grand Indian Home Festival' and 'The Final Rush' campaigns that contributed to its remarkable growth in the residential segment.