Indian and China are growing economy does India have similar Infrastructure Equipment demand or your strategy varies for the Indian Market?
China, the largest and the fastest growing market in the world, now constitutes nearly half of the production and consumption of the global demand compared to 20% in 2006.The dynamics of these important emerging markets are going to demand huge level of investment infrastructure, which will serve construction equipment manufacturers well over the long term. By 2015, Chindia is expected to control over 60% of the global demand.
India is undergoing the same infrastructure development which has materialized in China two decades ago. With the rapid growth in infrastructure development complemented with government of India's Rs1 trillion investment plans towards infrastructure development in the 12th five year plan, the manufacturers are optimistic of substantial growth.
We have setup our goals and objectives, formed the strategy right from the inception with clarity to be a trusted partner with long term objectives & consider India as our second home market. We have taken a conscious decision to invest in India. All our product here are customised to meet the local applications, emissions and are ARAI certified.
We are looking at the market volatility and how the developmental work is progressing .Investing in in-house engineering excellence & created the local R&D team in India to study the product application, market trends, industry practices, behavioural and usage patterns in various segments, finding out gaps and do the value addition. That way we are quite flexible as we understand the market and our customer requirements, understanding the market demand and business scenario and we take it forward.
How is your company's dealer network in India? Is adequately represented?
At Liugong we base our marketing strategy on our prolific dealer network. Our dealers are the first to know about any additions and improvements to our product range and after sales support. Liugong also encourages all our dealers to maintain a steady supply of spare parts, while also a team of service engineers to help you minimize down time and hence earn even more profit from your investment with us.
LiuGong India with its core values of being Customer Oriented, people foremost and creating values through cooperation has set up its base in India. Liugong equipment is easy to own and easy to operate, as the company excels in providing features that customers demand, but also focuses on using only well- proven technologies that are easy to service. The result is highly durable machines that stand up to the rigours of tough operating environments customers face. Liugong also fully supports the customers with a worldwide dealer network with locations in almost every country. We have always been Customer driven and Close to them.
With these objectives and our commitment to be Top Company in India with effective network and end to end solution provider, we have our presence in major cities/metros (Delhi, Mumbai, Kolkata, Chennai, Ahmedabad, Indore and Jamshedpur) supported with logistic/parts centre in Chennai and Indore. Further to strengthen our support in being Close to the Customer, we have set up our base with 19 dealers and 35 outlets across the country which will further be extended as scheduled in near future. Throughout India, Liugong is expanding its dealership network as well, with the new dealers joining the Liugong team and the existing dealers increasing their investment and focus on the Liugong family of products. In North east and in West especially there has been the network growth with more dealers recently appointed in Guwahati, West Bengaal, and Mumbai under the name of D.D. Enterprise, Blue Shark Equipments Pvt. Ltd and Ace Infrastructure. Liugong stands behinad its dealer with its parts depots currently in operation in Chennai & Pithampur staffed with the service experts, and is continuously expanding and improving its service support.
The Company is global leader in Wheel Loader in 2011, what is the market size in India? Will it stand in competition with other MNCs in India?
India's infrastructure industry has huge potential for growth and opportunities for investment. We look around 15-20 percent market share which will be a substantial market in short term. But over the years we are looking to be the top player.
No doubt that competition in this segment is very intense with some more new entrants. Liugong with strong commitment to its customers have developed trust with its long term strategy. Liugong has always delivered best value proposition to the customers and that sets us apart from our competitors. Being the No.1 wheel loader manufacturer we have developed “State Of Art” product line with various attachments sufficing multiple application, customization therefore enhancing the efficiency and value for money. The foremost factor that differentiates Liugong from the competition is its image in the market. The products manufactured by us are most economical, sturdy in design, user- friendly and result oriented as compared to other products in the market. Moreover our BSIII wheel loaders are ARAI certified.